Website Design - Digital Marketing - SEO
I was trolling the internet a few days back, reading random blogs (because that’s what a professional copywriter does all day, we sit around reading other people’s stuff trying to convince ourselves that our web copy is better than everyone else’s) and I came across something that truly dumbfounded me. It was the closest thing to a crime I’ve ever witnessed on a blog. And it just so happens to
Summary: This article looks at RDFa, Resource Description Framework in attributes, and how you can utilise it for better results in Google. Firstly, what is RDFa? RDFa stands for ‘Resource Description Framework in attributes’. It allows you to mark certain information within your web pages so that Google knows what that information is. The results are called ‘rich snippets’. Let’s start with an example: <div xmlns:v=”http://rdf.data-vocabulary.org/#” typeof=”v:Person”> My name is
Summary: When setting up a website (or rebuilding one), you may have considered using a website templating system. This article considers the merits of templating systems and looks at one such system, SMARTY. If your website has a lot of content, chances are, it’s database driven. You might have a fair amount of code, perhaps php, scattered around your pages, for connecting to the database and retrieving content. That’s the
Although it may seem obvious what makes for bad writing when you’ve just watched that latest horror movie or perused a supermarket serial, the world of quality content writing may be a bit more subjective. And, it may vary even further on the type of copywriting that is being critiqued. In my mind, the following ingredients of effective copywriting are a must in making delicious and engaging content. Whilst it
Summary: Understanding the 3 main types of Search Engine Queries to Leverage Usability & SEM. Search Engines have become a significant tool in the daily lives of many people, providing direct access to web resources, products and services. Research suggests that nearly 70% of web users start with a Search Engine as their point of entry. Since around 2002, web search queries have been categorised by the searchers intent. In