Archives for October 2010

If you have a telecoms company and you’re looking to market online, this article will give you some inspiration – based on a case study of one of the highest ranked telecoms websites in Google for the UK

With the advent of the Internet and gravitation toward online social media marketing, it may seem that most people and businesses have turned the lights out on offline copywriting. Not so! Somewhere in the world, there are those who still prefer the good old fashioned written word transmitted through print magazines and billboards, television and movie scripts, radio advert copy, and even that personal handwritten letter. Offline copywriting is anything

The last time we met, I went off on a near-thousand-word tangent about how disturbing it was for me to come across perfectly beautiful websites with lousy copywriting. But that’s not all that’s wrong with the world, and although I hold no aspersions to being able to change everything (I’m just a copywriter, after all), I felt compelled to speak up. Again. In my perusals of other people’s substandard web

Summary: This article aims to briefly discuss the benefits of CSS over table based layouts, and offers best practice CSS tips to improve SEO, accessibility & manageability. Overview CSS has become an integral part of modern web design and brings with it many inherent benefits. CSS (aka Cascading Styles Sheets) can dramatically improve a websites manageability, SEO and accessibility. What’s more is that CSS can work together with several additional