Introduction to SEO So what’s it all about? Search engine optimisation (SEO) is the process of affecting the visibility of your website in a search engine’s natural (unpaid) search results for a particular query. In the example below, typing the query ‘buy chandelier’ into the search engine Google returns 3 websites in a pink box – homebase.co.uk, oceanlighting.co.uk and lightinthebox.com. These companies have bid to appear at the top of
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