Following Google’s string of Panda and Penguin updates, driving targeted traffic things to your website has got far tougher. If you’re a start-up or small business following a Google-friendly white-hat process and getting next-to-nowhere, it’s time to give social a try. From a consumer perspective, Google’s ongoing updates that seem to favour uber-sites and mega corporations might be partly responsible for a drastic change in the product selection process. Perhaps
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