Those of us who work in SEO tend to have the same overreaction to any new Google announcement; anxiety, constant worrying, mistrust, mood swings…perhaps I’m embellishing somewhat but, typically, website owners greet Google announcements with a certain degree of suspicion and many already believe they’ve been hit by Hummingbird. Of course, the fact that Google isn’t being particularly transparent is only adding fuel to the fire; they have referred to

Following Google’s string of Panda and Penguin updates,  driving targeted traffic things to your website has got far tougher.  If you’re a start-up or small business following a Google-friendly white-hat process and getting next-to-nowhere, it’s time to give social a try. From a consumer perspective, Google’s ongoing updates that seem to favour uber-sites and mega corporations might be partly responsible for a drastic change in the product selection process.  Perhaps

If you’re using Mailchimp email marketing software to manage your email lists, you might want to consider switching to Sendy. This review shows how Sendy has most of Mailchimp’s powerful and user friendly features, but costs just a fraction of the price to use, making it possible to build and maintain better relationships with your prospects without cost being an issue. Sendy vs Mailchimp I love Mailchimp. When it comes

Most SEOs rate using keywords in your title tag as one of the most important ranking factors. In this post I’m questioning to what extent placing your target keywords in your page title really does have an influence on your search engine rankings. I’ll argue that optimising your title tags is really important – but for users, click through and conversions, rather than for ranking.

What if every time you released a blog post or new piece of content on your company website, you got not one tweet but 5? Or 50? Or 500? This post is about turning your whole company into part time marketers for your website. I’ll say up front that this post is targetted at businesses that have at least 5 or more employees, and you need to be able to spare

You can now provide Google with information showing the author of an article or articles that appear on your blog/website and Google (sometimes) displays this in information in its search results, although there’s no guarantee.  Where authorship information is displayed in the results, the improved listing can results in higher click through rates, increasing your traffic – because it looks more trustworthy (case studies have shown as much as a 150%

Google announced today a new meta keywords tag for news articles. Here’s how it’s formatted: <meta name=”news_keywords” content=”manchester, police, killings, fiona bone, nicola hughes”>

Earlier today I added Google adsense adverts to my website and I couldn’t help but notice this advert flash up: “You know who needs a haircut? People searching for a haircut”. That’s why Google ads work, the advert claims. In fact, this advert wasn’t just reserved for their online Adsense banners.

In this ever-changing crazy world of internet marketing, fresh, high quality content is king. Whether you’re on a mission to build up content on your own site or developing a client site, the 50 great ideas in this article will give you inspiration for content development, together with guidelines on creating and maintaining quality, and ideas on how to get your newly created content out there in the wake of

A few short years ago we were writing articles desperately trying to convince business people to take Facebook and Twitter seriously as a tool to connect them with customers. The results were mostly dire – those companies embracing social media used it as a channel to force feed would-be customers unwanted sales dirge. Nowadays the picture is very different.

Regrettably this article has now been removed as the content is out of date.

Regrettably this article has now been removed as the content is out of date.

As a small business with an even smaller budget looking to build targetted traffic to your website, here is a series of steps you can follow to promote your business online and (almost) instantly improve your website traffic.  

Writing good marketing copy for your website is a skill that takes years of practice.  Too often, people write what they want to write, giving little thought to their audience or what action they want their reader to take.  Here are twelve tips to help you write better marketing copy for your website that gets the results you want.