Brands most often seem to send messages about the attributes of their company through visual images. The Nike “swish” and the McDonalds’ logo, along with the corporate identity of numerous other well-known brands, are an instant and strong way to create an emotional connection with customers. And, while the world as a whole still responds to the visual brand strategies of logos, there is a new movement that seeks information

Have you ever come upon a website where you can instantly tell the website content is as old as the Internet? In fact, you may even suspect that the information is so dated that you can practically see virtual cobwebs appearing on the side of your screen. And, while you might be too busy to notice, the fact is that your old website writing is sending the wrong message: it

Traditional media has definitely proven for decades that cleverly crafted marketing copywriting can build brands and influence consumer buying patterns. There is no doubt that this form of selling and communicating will continue to have its day in the sun. The Dazzling Effects of Social Media However, with the Internet, a new day has dawned with a potential form of copywriting and marketing that will shine even brighter. If the

Before you jump to conclusions and think this blog entry is an extensive advert for Angel Copywriting, the theme of this entry is actually intended to serve as a real world example of what tends to happen for today’s content companies. It also relates what could happen for those firms out there that opt to choose freelance online copywriters over a strategically-centred content writing agency. Of course, Angel Copywriting wants

Your Christmas turkey may need some savoury stuffing. Your child’s well-loved teddy bear could use some fluffy stuffing. But, nowadays, your SEO copywriting and online content seriously could stand to actually lose the stuffing—keyword stuffing that is and here’s why. Too Much of a Not-So-Good Thing In the world of SEO copywriting, keywords have, for a long time, been the meat and potatoes. Now, not so much—they’re kind of becoming

With the advent of the Internet and gravitation toward online social media marketing, it may seem that most people and businesses have turned the lights out on offline copywriting. Not so! Somewhere in the world, there are those who still prefer the good old fashioned written word transmitted through print magazines and billboards, television and movie scripts, radio advert copy, and even that personal handwritten letter. Offline copywriting is anything

Although it may seem obvious what makes for bad writing when you’ve just watched that latest horror movie or perused a supermarket serial, the world of quality content writing may be a bit more subjective. And, it may vary even further on the type of copywriting that is being critiqued. In my mind, the following ingredients of effective copywriting are a must in making delicious and engaging content. Whilst it

The core growth of online marketing is being driven by social media. This is due primarily to consumer and business reliance on new technology, which has quickly advanced the ability of mobile phones, spread Wi-Fi access, and emphasized the Internet as primary communicator. Today’s businesses are rapidly realising that an online presence may be one of the only ways to reach and interact with their intended target audience. This means