There’s a lot more to social media marketing than most businesses realize. Establishing a web presence, publishing a blog, and paying for the placement of expertly crafted advertising copy is only a small part of the overall effort needed to pull off a successful social media campaign. And yet, accomplishing this does not require any particular level of skill, savvy, or higher education. Instead, overwhelming success can be achieved through

I don’t know about you, but when it comes to hunting down information about my favorite subjects online, there’s nothing that leaves a bad taste in my mouth more than phony web copy that’s obviously been designed to pull me in to a specific website. I use the word “designed” very purposefully here, because for the most part such articles can’t really be considered “writing”… not in the traditional sense,

The last time we met, I went off on a near-thousand-word tangent about how disturbing it was for me to come across perfectly beautiful websites with lousy copywriting. But that’s not all that’s wrong with the world, and although I hold no aspersions to being able to change everything (I’m just a copywriter, after all), I felt compelled to speak up. Again. In my perusals of other people’s substandard web

I was trolling the internet a few days back, reading random blogs (because that’s what a professional copywriter does all day, we sit around reading other people’s stuff trying to convince ourselves that our web copy is better than everyone else’s) and I came across something that truly dumbfounded me. It was the closest thing to a crime I’ve ever witnessed on a blog. And it just so happens to

Too often, I come across blogs that are effective at only one thing: chasing me away. Actually that’s a bit of an overstatement. The word “chase” leaves the impression that I ran screaming, a reaction far more preferable to the reality because at least there would have been some shock value involved. It’s more accurate to say I’m driven away. And always with the heavy heart of a professional copywriter