Writing good marketing copy for your website is a skill that takes years of practice.  Too often, people write what they want to write, giving little thought to their audience or what action they want their reader to take.  Here are twelve tips to help you write better marketing copy for your website that gets the results you want.

If you’re thinking of doing your own SEO, or even if you’ve already started, here’s a 14-point checklist you can use to guide you to better rankings and more targetted traffic in Google.

Whether you’re looking to gain more exposure for your existing website or you’re building a new site from scratch, there are some simple considerations to take into account that will ensure your target audience finds your site. Structure If your site has a clear hierarchy and text links (as oppose to image/flash/javascript links), both users and search engines will be able to navigate your content more easily. Ensure that every

One of the biggest questions companies ask when weighing up the use of an SEO and digital marketing company is, ‘how much will it cost us?’ You will quickly find that most legitimate digital marketing agencies are reluctant to provide a definite price up front for their services although some will indicate minimum monthly spends. This is not simply because they change the price to suit the customer, however. It

SEO – or search engine optimisation – is the process of helping to get your website ranked well for key terms in the search engine results pages (SERPS). For almost any business universally, it is Google’s results that matter the most. The process of SEO involves three main stages: first, optimising your website so that the search engines can best understand what it is about; second, adding unique quality content

The holiday season is fast approaching and most of us will have some idea of what we’d like to find under the tree this Christmas.  If you’re stuck for Christmas gift ideas and you want to give something that’ll make a slightly bigger impact than Marks and Spencers 100% cotton socks, here are five charities who offer ways you can give something life-changing, without spending a fortune.

Introduction to SEO So what’s it all about? Search engine optimisation (SEO) is the process of affecting the visibility of your website in a search engine’s natural (unpaid) search results for a particular query. In the example below, typing the query ‘buy chandelier’ into the search engine Google returns 3 websites in a pink box – homebase.co.uk, oceanlighting.co.uk and lightinthebox.com. These companies have bid to appear at the top of

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Brands most often seem to send messages about the attributes of their company through visual images. The Nike “swish” and the McDonalds’ logo, along with the corporate identity of numerous other well-known brands, are an instant and strong way to create an emotional connection with customers. And, while the world as a whole still responds to the visual brand strategies of logos, there is a new movement that seeks information

Have you ever come upon a website where you can instantly tell the website content is as old as the Internet? In fact, you may even suspect that the information is so dated that you can practically see virtual cobwebs appearing on the side of your screen. And, while you might be too busy to notice, the fact is that your old website writing is sending the wrong message: it

There’s a lot more to social media marketing than most businesses realize. Establishing a web presence, publishing a blog, and paying for the placement of expertly crafted advertising copy is only a small part of the overall effort needed to pull off a successful social media campaign. And yet, accomplishing this does not require any particular level of skill, savvy, or higher education. Instead, overwhelming success can be achieved through

Traditional media has definitely proven for decades that cleverly crafted marketing copywriting can build brands and influence consumer buying patterns. There is no doubt that this form of selling and communicating will continue to have its day in the sun. The Dazzling Effects of Social Media However, with the Internet, a new day has dawned with a potential form of copywriting and marketing that will shine even brighter. If the

Before you jump to conclusions and think this blog entry is an extensive advert for Angel Copywriting, the theme of this entry is actually intended to serve as a real world example of what tends to happen for today’s content companies. It also relates what could happen for those firms out there that opt to choose freelance online copywriters over a strategically-centred content writing agency. Of course, Angel Copywriting wants

In the beginning Not so long ago, our very own Andy stumbled across a Twitter post written by the accredited photographer Damien Lovegrove of Lovegrove Consulting.  Damien was looking to find a good web design team to develop a suitable online platform for his Evolve group of wedding photographers.  Of course we were quick to respond, and jumped at the chance to work with such a talented photographer. Damien received many

After months of research, meetings and a bit of hard graft – we are pleased to announce that Angel SEO is to work with the well know skate brand DuFFS. It all began some time ago when Dave and Sharon pitched an idea to Alex Hall, CEO at DuFFS. Yes it was quite a drive from Nottingham to DuFFS HQ in beautiful Yatesbury – but worth it all the same!