Copycats are cool! According to Google we are all copycats. Just write a sentence down, a new product name or an idea and the chances are someone has been there before you. Check it out and you will soon find that originality is a rare commodity. Whenever I get carried away in the belief that I write original copy Google brings me thundering back down to earth. The first lesson

Too often, I come across blogs that are effective at only one thing: chasing me away. Actually that’s a bit of an overstatement. The word “chase” leaves the impression that I ran screaming, a reaction far more preferable to the reality because at least there would have been some shock value involved. It’s more accurate to say I’m driven away. And always with the heavy heart of a professional copywriter

It’s common knowledge that Google’s release of Caffeine impacted how your site speed affects your rankings.  Faster sites rank better.  Google is focusing on user experience as always – good quality content, good navigation, not too many images and now, page load time. If you’re an Adwords user, you may or may not know that your page load time affects not only your rankings in Google but also your quality

10th August 2010 at 9:00 am by Dave Cain Summary: There are merits to using WordPress – it takes care of a lot of your SEO. But if you’re about to make the choice, read this article and make sure it’s really the right option for you. Without doubt, WordPress makes many SEO tasks easy. Using brilliant plug ins like All in One SEO pack, you can type up your

The core growth of online marketing is being driven by social media. This is due primarily to consumer and business reliance on new technology, which has quickly advanced the ability of mobile phones, spread Wi-Fi access, and emphasized the Internet as primary communicator. Today’s businesses are rapidly realising that an online presence may be one of the only ways to reach and interact with their intended target audience. This means

Summary: With a bit of help from AddThis, we’ve compiled a list of social media sites for bookmarking, sharing and discussing articles. We’ve also thrown in a few tools which are useful for social media. You can get software to submit to multiple bookmarking sites – however, some of them are quite specialised and it’s better to try to get links only from relevant sites. Please note that we haven’t

Summary: PageRank isn’t the only thing that determines how valuable a link is. Relevance, authority and trust are also important factors. So you understand the importance of getting good quality inbound links to your websites – ‘votes’ in the eyes of Google for the quality of your site. You’ve read over the page rank rules and understand how these work. At this stage, you might be thinking that sites with

So you understand the importance of getting good quality inbound links to your websites – ‘votes’ in the eyes of Google for the quality of your site.  You’ve read over the page rank rules and understand how these work.  At this stage, you might be thinking that sites with a high page rank are more valuable that sites with a low page rank.  Is it really that simple? Unfortunately not.