Website Design - Digital Marketing - SEO
Until recently, I didn’t give much thought to competitions being a powerful marketing tool. I always thought of them as a bit of fun – something people did for a chance to win a prize, but not really relevant for businesses. That is, until I developed a competition website for a client, Lucky Cat Media (Prize-Draw.com). Working behind the scenes opened my eyes to just how impactful competitions can be
This little snippet checks the Woocommerce basket total and calculates how much more the customer needs to spend to get a free offer. In this case, the free offer is free shipping. You can add this message using a hook to the top of the basket page. I’m using Generatepress on the site I wrote this for, so the hook for this is generate_before_content. Generatepress really does make this very
If like me you spend a lot of time working from home it can be incredibly frustrating not to have your own dedicated workspace. I spent about 3 or 4 years working on the bed before finding a solution to my workspace worries which didn’t involve renting an office for a monthly fee. My summer-house-girl-cave-office is built at the bottom of our garden in one corner. It’s a Waltons 7ft
Back in November 2011, Google announced that an algorithm change rewarding freshness would impact up to 35% of queries. Although this update primarily affected time-sensitive results (e.g. News), it signaled a much stronger focus on the recency of content. Since then, we’ve never doubted the importance of updating our websites regularly with fresh, original and relevant content but with thousands of websites publishing millions of pages every day, sometimes it’s
If you’re an SME considering investing in SEO services for your website and you’re wondering if it’s worth the money, this post is for you. I start off by explaining what you shouldn’t spend your money on and why. I’ll then try and help you make the most of your SEO budget and explain what you can do yourself to help your website to rank better, without any technical knowledge.
We’re not sure if you heard the news, but Google spam chief Matt Cutts has told us all to stick a fork in it – guest blogging’s dead. One of the most surprising things about the video wasn’t in fact the announcement, but more-so genial Matt Cutts’ frustrated demeanour – in fairness he had just received a spam request for a post (who does that?) Of course, a change has
Virtual offices were once simply a means for start-up and small businesses to secure a professional business address without the cost of investing in physical office space. But how we work is changing, and now even established businesses are using the virtual office model to drive down costs and increase employee loyalty and happiness. Those embracing the ‘work anywhere’ ethic as championed by Richard Branson are reaping the business benefits.
Most office space includes at least a few weary looking, neglected plants as part of the decor. But using plants in and around your office has benefits that go far beyond aesthetics. Plants can improve air quality, reduce stress and minimise energy loss – and that’s just for starters. Here I explain what peer-reviewed research tells us about plants, and how introducing them to your office space can make a
When you’re looking for a new office, the number of square feet will rarely be the only important consideration. Use this handy office space checklist to help you build an exact picture of your perfect office space and what’s important to your business. Transport links Choosing an office in a location with good transport links ensures customers and employees can easily reach you. If you have a few areas
Millions of people work in open plan offices around the world today, but are they a haven for collaboration and creativity, or is the open plan office design just a noisy nightmare? While proximity to your colleagues makes sharing and generating much easier, it is just as easy to share the results of last night’s X factor as it is to discuss the findings of your latest project. We look
Whether you’re setting up your first office or looking to expand, there are loads of office space options for you to consider and it may seem a little daunting making the right choice for your business. In this guide, we look at the pros and cons of each office space option, starting with the most expensive: the traditional commercial property let and managed office space. We then look at the
How we work is changing. Not every company elects for a permanent office, and having a virtual office can be a great alternative when cost is an issue. Virtual offices allow your business to be permanently based at the location of your choice, even though you’re not. Although the virtual office address becomes your business address, you don’t actually have dedicated space in that building, even though your calls and mail
Are you thinking of renting office space in London for your business? Perhaps the dream of London’s bright lights and 24-hour buzz is slowly sucking you in. Before you do anything about it, make sure you’ve weighed up all of the pros and cons, and that you’re 100% certain London’s the right place for your business to set up camp. London is vibrant, creative and buzzing; but it is also expensive, polluted
Hot desking means not having a dedicated desk of your own. This might be at your company’s office (ICL for example have approximately 1 desk to every 3 members of staff), or might be at dedicated shared office space. The latter is seeing increased popularity – allowing freelancers or start up businesses needing some office space away from home that’s been kitted out with the latest telephony and IT equipment to
It’s a common situation when branching out online. You’re on one side, with a great product or service to offer. On the other, there’s a whole world of internet users waiting to hear about it. The question is how to reach them? Multilingual SEO can get you off to a good start. While the aim of homing in on popular but not overly competitive search terms will be familiar, it’s